Website, or domain parking, commonly refers to the practice of creating one-page websites to promote generic terms in search engines. These holding pages are used to generate traffic, which is forwarded to other websites via paid advertising links, typically on a pay-per-click basis.
This page is itself an example of domain parking for the domain name websiteparking.com.au (and website-parking.com.au).
Domain parking as a concept often polarises opinion on what is an ethical use of generic domain names. It's no secret that well chosen, generic domain names can themselves be a major contributor to a website's success in the search engines. Combine this with an automated advertising system, e.g. Google AdSense, that determines from a webpage's content which adverts to display, and you have an automated, passive income stream, but which offers limited value in its own right.
Should this practice be policed? In Australia, auDA is the governing body responsible for the licensing of .au domain names. Its policies relate primarily to domain name registration eligibility, but little is provided as guidance regarding content, and why should it? Common sense would dictate that anyone paying money to register a domain name, particularly one consisting of generic terms, would benefit most from developing a service or product relating to those terms, but that's not to say that it should be a requirement. It's also not a requirement to put any content at all on a website, and this is perhaps where website parking and parking services can be beneficial.
There are a frustratingly high number of high-quality, generic domain names that are registered, but unused. Domain-Parking.com.au aims to take these domain names and add unique, original content to provide a service to both the domain registrant, the search engines, and internet users in general.
Domain-parking.com.au offers a full range of website parking and domain name services, including registration, transfer, trade and brokering. You can also park your web domain for free.
For more information, please see www.domain-parking.com.au.